As the debate over MOOC technology’s potentially harmful effects on traditional seats of higher learning continues to rage, business schools have been keen to stress that an online course or MOOC can never measure up to the classroom experience students receive on campus.
But, repeating this mantra may not be enough in itself – students have to be convinced of the on-campus value for it to ring true.
In this, the MOOC threat may ultimately end up helping business schools by forcing them to reassess the way in which they deliver MBA programs, ensuring that a classroom experience remains attractive in the face of online alternatives - in the eyes of those who pay the tuition fees.
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